{"id":9358,"date":"2017-05-22T10:43:48","date_gmt":"2017-05-22T10:43:48","guid":{"rendered":"https:\/\/www.carmatec.com\/?p=9358"},"modified":"2022-12-09T11:34:35","modified_gmt":"2022-12-09T11:34:35","slug":"makes-great-product-part-2","status":"publish","type":"post","link":"https:\/\/stage.carmatec.com\/nl\/technologie-leren\/makes-great-product-part-2\/","title":{"rendered":"Wat maakt een geweldig product? Deel II"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9358\" class=\"elementor elementor-9358\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-444dd912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"444dd912\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25fa80d2\" data-id=\"25fa80d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ad32666 elementor-widget elementor-widget-text-editor\" data-id=\"4ad32666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Building a GREAT Product Concept<\/h3><p>We\u2019re now standing at a juncture where we know that a product is <strong>&#8216;People Desirable&#8217;<\/strong> (learn more about it <a href=\"https:\/\/www.carmatec.com\/blog\/implementing-design-thinking-product-innovation-makes-great-product\/\"><strong>Hier<\/strong><\/a>) and its need is REAL. So, we are NOW ready to embark on the <strong>product creation process<\/strong>.<\/p><p>But prior to that, it\u2019s important to translate the customer need into a MISSION statement for your product, which should include the aspects mentioned below that can become a part of your product strategy and have a role to play in the <a href=\"https:\/\/www.carmatec.com\/blog\/implementing-design-thinking-product-innovation-makes-great-product\/\"><strong>product design<\/strong><\/a>.<\/p><ul style=\"font-weight: normal;\"><li>Product Description<\/li><li>Value Proposition (Benefits)<\/li><li>Key Business Goals<\/li><li>Primary Market<\/li><li>Secondary Market<\/li><li>Stakeholders<\/li><\/ul><p>Once this mission statement is defined, it\u2019s important to define the customer needs in a little more detail. Let\u2019s have a look at how we can define the Primary, Secondary &amp; Latent Needs of a product by taking the example of a shopping cart used in the super-markets.<\/p><ol style=\"font-weight: normal;\"><li><strong>Primary needs<\/strong> &#8211; \u201cIt should be strong and can carry heavy weight. It needs to be movable and on wheels.\u201d<\/li><li><strong>Secondary needs<\/strong> \u2013 \u201cIt should be light and easy to handle; it should look sleek and neat.\u201d<\/li><li><strong>Latent (hidden) needs<\/strong> \u2013 \u201cIt should be child safe, can protect fragile items &amp; if it can track items in the cart, then there will be nothing like it!\u201d<\/li><\/ol><p>So now, let\u2019s see how to enter the \u2018CREATE\u2019 phase of the product where we explore the solutions, implement these solutions and refine them further.<br \/>In <a href=\"https:\/\/www.carmatec.com\/design-thinking-services\/\">Ontwerpend denken<\/a>, we split this entire process into 3 different phases:<\/p><ol style=\"font-weight: normal;\"><li><strong>EXPLORE<\/strong> \u2013 In this stage, you go out to conduct extensive field research &#8211; see similar products and study the market and its offerings.<\/li><li><strong>CREATE<\/strong> \u2013 Where you develop the concept, design and prototype the product concept through Brainstorming; followed by down selection and an Integrated design process.<\/li><li><strong>IMPLEMENT<\/strong> \u2013 Build the Product Concepts, iterate and refine the same using Concept Testing<\/li><\/ol><p>The typical Product Development Process looks like below<\/p><p><a href=\"https:\/\/www.carmatec.com\/wp-content\/uploads\/2022\/09\/29_Product_Development.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9359\" src=\"https:\/\/www.carmatec.com\/wp-content\/uploads\/2022\/09\/29_Product_Development.jpg\" alt=\"Product_Development\" width=\"800\" height=\"396\" \/><\/a><\/p><p>Let\u2019s now go a little deeper into the concept development process. Here, we translate the customer needs into <strong>specific measurable targets<\/strong> that can be called the target specifications of the product. We can, then generate a product concept through brainstorming, ideation and innovation. And this is the right time to go wild with ideas and bring everything on table. From here, through a structured process of down-selection, we can select the desired product concepts for implementation. We\u2019ve now got to validate the selected concept to ensure it meets customer needs so we can have a winning solution. And finally, before it goes into implementation we do some downstream development planning to set the final specifications and come up with <strong>the Development Plan<\/strong>.<\/p><p>Throughout the above process, we need to continuously keep 3 aspects in mind:<\/p><ol style=\"font-weight: normal;\"><li>Economic impact of the design<\/li><li>Benchmarking the competitive products<\/li><li>Building and testing the prototypes<\/li><\/ol><p>Product Concept Development is an iterative process, the more you delve into it at the beginning, the greater are the chances of creating a successful product and reducing the rework towards the implementation phase. As they say, \u201cTo have a great idea&#8230;have a lot of them\u201d, the more ideas you bring to the table, the greater are the chances of designing a great product!<\/p><p>The next in this series, we\u2019ll delve deeper into the implementation aspects right from the product concept!<\/p><p>Stay tuned!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Building a GREAT Product Concept We\u2019re now standing at a juncture where we know that a product is &#8216;People Desirable&#8217; (learn more about it Here) and its need is REAL. So, we are NOW ready to embark on the product creation process. But prior to that, it\u2019s important to translate the customer need into a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn-technology"],"_links":{"self":[{"href":"https:\/\/stage.carmatec.com\/nl\/wp-json\/wp\/v2\/posts\/9358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.carmatec.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.carmatec.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.carmatec.com\/nl\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.carmatec.com\/nl\/wp-json\/wp\/v2\/comments?post=9358"}],"version-history":[{"count":7,"href":"https:\/\/stage.carmatec.com\/nl\/wp-json\/wp\/v2\/posts\/9358\/revisions"}],"predecessor-version":[{"id":33537,"href":"https:\/\/stage.carmatec.com\/nl\/wp-json\/wp\/v2\/posts\/9358\/revisions\/33537"}],"wp:attachment":[{"href":"https:\/\/stage.carmatec.com\/nl\/wp-json\/wp\/v2\/media?parent=9358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.carmatec.com\/nl\/wp-json\/wp\/v2\/categories?post=9358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.carmatec.com\/nl\/wp-json\/wp\/v2\/tags?post=9358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}