{"id":9272,"date":"2017-05-05T15:16:45","date_gmt":"2017-05-05T15:16:45","guid":{"rendered":"https:\/\/www.carmatec.com\/?p=9272"},"modified":"2022-12-09T11:35:24","modified_gmt":"2022-12-09T11:35:24","slug":"implementing-design-thinking-product-innovation-makes-great-product","status":"publish","type":"post","link":"https:\/\/stage.carmatec.com\/nl\/blog\/implementing-design-thinking-product-innovation-makes-great-product\/","title":{"rendered":"What makes a great product ? Part I"},"content":{"rendered":"
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How people drive product innovation<\/h4>

Ever wondered what makes certain products CLICK<\/strong>? What are the reasons people flock to buy & use these products? What did the makers of such products get right? I\u2019ve been spearheading a team of constantly innovating technology experts at Carmatec<\/a>, who, on a day-to-day basis, conceptualize and create products from the scratch to give LIFE to people\u2019s ideas and bring them to fruition in the form of software and applications. And I can tell you from my experience that at the very core of it all, lies the team\u2019s ability to envision products that can engage the customers, to present them with a user experience that stands out against the others and to nurture their interest in the product to continue using it.
This article is inspired by a course on Ontwerpend denken<\/a> & Product Innovation from MIT Sloan, and it aims to discuss how the application of design thinking can help build great products and a captivating user experience.<\/p>

Key challenges for innovation<\/h4>

As we delve deeper into various aspects of product design and innovation, we realize that there are 3 key challenges for innovation which need to be surpassed to achieve success with a new product. Finding the right answers to these 3 challenges, more than by a factor of 80%, decides the success or failure of the new product.<\/p>

These challenges revolve around the achievement of the following 3 aspects of a product while developing it:<\/p>

1) <\/strong>People Desirable\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 2) <\/strong>Technically Feasible\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3)<\/strong> Commercially Viable<\/p>

I would like to cover all three aspects in detail separately. And in this section, I\u2019ll focus on the \u201cPeople Desirable\u201d aspect of a product design. And this covers the key questions we are looking to find answers for, and how it can eventually lead into an innovative product design.<\/p>

\"Product<\/a><\/p>

De \u2018People Desirable\u2019<\/strong> aspect focuses on the need for the product in the market by identifying<\/p>