{"id":26863,"date":"2022-01-17T06:55:04","date_gmt":"2022-01-17T06:55:04","guid":{"rendered":"https:\/\/new.carmatec.com\/?post_type=casestudy&p=26863"},"modified":"2023-09-27T10:59:38","modified_gmt":"2023-09-27T10:59:38","slug":"ecommerce-portal-for-branded-products","status":"publish","type":"casestudy","link":"https:\/\/stage.carmatec.com\/es\/caso-de-estudio\/ecommerce-portal-for-branded-products\/","title":{"rendered":"Portal de comercio electr\u00f3nico para productos de marca"},"content":{"rendered":"
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Pa\u00eds<\/h3>\n\n \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIndia\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Industria<\/h3>\n\n \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fashion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Plataforma<\/h3>\n\n \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Web<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Requisito de negocio<\/h3>\n\n \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The client required us to build pragmatic solution for their need for an ecommerce platform that would enable them to effectively showcase their products of highly renowned brands. Their project required us to conduct a complete revamp of their website design to impart it freshness and a pleasant appeal. When the project initially came to Carmatec, the requirement comprised of designing for their three most significant pages which also needed to be integrated to their existing website. They also wanted us to build a more interactive and engaging user experience for their mobile app users by adding value to their mobile website. Given that their business mainly comes from mobile usage, this was a success-critical step for their business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A continuaci\u00f3n se presentan algunas estad\u00edsticas comerciales y caracter\u00edsticas de procesos que requirieron mejoras:<\/h3>\n\n \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/p>\n

Gesti\u00f3n de comerciantes<\/strong><\/p>\n

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  • No hubo seguimiento de los comerciantes para las actualizaciones de productos.<\/li>\n
  • No exist\u00eda un sistema de gesti\u00f3n de contratos: todos los contratos anteriores hab\u00edan expirado<\/li>\n
  • No se realizaban actualizaciones peri\u00f3dicas de los productos en los sitios web.<\/li>\n
  • No hab\u00eda servicio de asistencia<\/li>\n<\/ul>\n

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    Rastreo de orden<\/strong><\/p>\n

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    • No exist\u00eda ning\u00fan sistema de seguimiento de pedidos.<\/li>\n
    • Ten\u00edan estados de env\u00edo deficientes y muchos pedidos estaban incompletos.<\/li>\n<\/ul>\n

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      Plataforma<\/strong><\/p>\n

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      • Los paneles para la gesti\u00f3n general no estaban disponibles<\/li>\n
      • Los sistemas con errores t\u00e9cnicos no fueron abordados con el proveedor<\/li>\n<\/ul>\n

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        La gesti\u00f3n del inventario<\/strong><\/p>\n

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          \n
        • Las cargas de productos y el inventario carec\u00edan de estandarizaci\u00f3n<\/li>\n
        • Las comisiones de pago no se estaban procesando correctamente<\/li>\n<\/ul>\n

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          Para resumir brevemente los objetivos de alto nivel del proyecto, el cliente quer\u00eda:<\/strong><\/p>\n

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            \n
          1. Ampliar su red de comerciantes registrados.<\/li>\n
          2. Incrementar el n\u00famero de usuarios registrados y activos.<\/li>\n
          3. Mejore la UX y UI del sitio web.<\/li>\n
          4. Aumente la tasa de conversi\u00f3n en l\u00ednea<\/li>\n<\/ol>\n

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            La nueva aplicaci\u00f3n web, aplicaci\u00f3n m\u00f3vil para iOS y Android y una aplicaci\u00f3n de entrega<\/strong><\/p>\n

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            Despu\u00e9s de evaluar minuciosamente los requisitos, actualizamos la aplicaci\u00f3n web con tres sistemas diferentes para funciones espec\u00edficas: el Panel de administraci\u00f3n, el Panel de comerciantes y la Tienda de comercio electr\u00f3nico. Adem\u00e1s de esto, creamos aplicaciones m\u00f3viles para Android e iOS para la tienda en l\u00ednea.<\/p>\n

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            Tambi\u00e9n creamos una aplicaci\u00f3n de entrega para agilizar el proceso de env\u00edo y entrega del pedido.<\/p>\n

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            Soluci\u00f3n ofrecida<\/h3>\n\n \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            <\/p>\n

            <\/p>\n

              \n
            • Carmatec revamped their entire web design and came up with fresh design to effectively present all their products in a systematic category-wise and visually appealing manner. The navigation was made easy and highly user-friendly in order to make the product purchase as uncomplicated as possible.<\/li>\n
            • Our team worked on a superior quality fresh layout with a highly interactive design for the three of their most navigated pages Fresh User Interface<\/li>\n
            • Our team also took the responsibility to integrate all the new layout in their existing code where the major challenge encountered was to accommodate it in a different version of Ruby on Rails on their existing website.<\/li>\n<\/ul>\n

              <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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              Tecnolog\u00eda utilizada<\/h3>\n\n \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                \n
              • Ruby on Rails<\/li>\n
              • Juerga<\/li>\n
              • HTML5<\/li>\n
              • Oreja<\/li>\n
              • jQuery\u00a0<\/li>\n
              • CSS3<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                <\/p>\n

                <\/p>\n

                Los datos del cliente est\u00e1n protegidos bajo estricta NDA y, por lo tanto, no revelamos dicha informaci\u00f3n. Sin embargo, podemos proporcionarle referencias una vez que realice una consulta.<\/p>\n

                <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":37881,"template":"","casestudy_categories":[38,45],"class_list":["post-26863","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","casestudy_categories-e-commerce","casestudy_categories-web-app-development"],"_links":{"self":[{"href":"https:\/\/stage.carmatec.com\/es\/wp-json\/wp\/v2\/casestudy\/26863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.carmatec.com\/es\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/stage.carmatec.com\/es\/wp-json\/wp\/v2\/types\/casestudy"}],"version-history":[{"count":2,"href":"https:\/\/stage.carmatec.com\/es\/wp-json\/wp\/v2\/casestudy\/26863\/revisions"}],"predecessor-version":[{"id":37882,"href":"https:\/\/stage.carmatec.com\/es\/wp-json\/wp\/v2\/casestudy\/26863\/revisions\/37882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.carmatec.com\/es\/wp-json\/wp\/v2\/media\/37881"}],"wp:attachment":[{"href":"https:\/\/stage.carmatec.com\/es\/wp-json\/wp\/v2\/media?parent=26863"}],"wp:term":[{"taxonomy":"casestudy_categories","embeddable":true,"href":"https:\/\/stage.carmatec.com\/es\/wp-json\/wp\/v2\/casestudy_categories?post=26863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}